Sam Lawton is an artist, designer,  filmmaker, and creative technologist at Google Creative Lab in New York City.

Focused in speculative and empathetic design, his work explores technology and how it interacts with society through a critical and artistic lens. Where can good be done, what real problems can be solved or given attention to, what dystopian behaviors should we be weary of?

Where Memory Ends and Generative AI Begins - WIRED

Welcome to the New Surreal - MIT Technology Review

A New Kind of Cinematograph - Filmmaker Magazine

Immaterial. Digital realities - TABAKALERA

FRAME EXPANSION leading potential reality -  KOCCA

                                full CV
digital culture
spatial computing / XR
applied AI
game engines and real-time tech
motion capture
virtual production 
advertising / branding
physical / digital
products / experiences

Commercial Work Featured On: 

The Verge, 2023
Wired, 2023
BBC, 2023
CNBC, 2023
Tech Crunch, 2023
CNET, 2023
Bloomberg, 2023
The New York Times, 2023 
Business Insider, 2023
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