Multi-Stream Content Consumption4–14–2023
This project was an investigation into a concerning evolution of how younger generations are consuming content. A new format of media structure that encourages viewer retention while simultaneously degrading the users attention span. With the rise of social media platforms like Tik Tok, we are seeing more and more trends emerge that encourage simultaneous, multi-stream content consumption.
I wanted to point to the absurdity and call attention to this new method of me pdia ingestion. As an experiment, I designed and programmed an AR filter that would be deployed to platforms like TikTok and Instagram.
100K Opens in 24 Hours
500K Lifetime Impressions
Link to Filter
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