Quest is Ready

The American Advertising Federation (AAF) hosts a National Student Advertising Competition (NSAC) each year where students across the country compete to develop a top-down marketing campaign for a high-end, real-world client. The brief was aimed at marketing the Meta Quest 2 VR headset to Gen Z college age students. 
I acted as the Interactive Designer, having a hand in all aspects of the campaign. From research and marketing, to graphics and branding, promotional content and activations, to copywriting and overall strategy. This work won 2 Gold Addy awards and is currently being judged on the national level.

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